Welcome to the

Marketing and Communications Office

Our department is responsible for developing the creation of cohesive marketing and communication strategies, aimed at effectively engaging the University's target audiences. Our team is in charge and coordinates the following areas:

Marketing and Advertising
Media Relations
Website updates
InfoCentral posts
Marketing and Communications Standard Operating Procedures

Brand Guidelines at Albizu University

Albizu University has a unique brand identity that sets us apart in every medium—be it through publications, outdoor advertising, newsletters, or personal interactions. Our brand is unified, presenting a consistent face and voice across all platforms, which is crucial for maintaining professionalism and polish in our print and digital communications.

You Are a Brand Keeper: As stewards of our brand, you have access to essential tools and guidelines on our website to accurately apply our visual identity, reflecting the dynamic essence of our university.
Importance of Consistency: Consistently presenting a unified image enhances our university's value, visibility, and recognition. We all must contribute to this consistency.

Need Assistance or Have Questions? For any questions or assistance, please don't hesitate to reach out. Avoid making assumptions—our team is here to support you. Contact the Department of Marketing and Communications at [email protected] for any inquiries or guidance.

Standard Operating Procedures

Marketing & Communication Standard Operating Procedures

1- Marketing Department Responsibilities and Expertise: All of the following areas need to be submitted through the Marketing and Communication Office:

All External Advertising and Media Placement
Media relations (before any information is released to media concerning internal or external matters that impact the university)
Signage review (interior and exterior)

2- Compliance with Albizu Style Guide for Internal Design Standards: All internally used designs created by departments must adhere to the Albizu Style Guide to maintain consistency with the standards outlined in this manual.

3- Department Supervisor Duties: The department supervisor is responsible for notifying the webmaster of staff directory changes (including photos and bio) and program content updates.

4- Project Timeline Guidelines for Organizing and Servicing Unit Request: To efficiently manage and fulfill requests from the three units, it is important to submit projects according to the deadlines outlined below. This will ensure that each project is given the attention and resources needed for successful completion.

Effective Project Planning: Effective project planning ensures the timely delivery of your projects. Based on our experience, the following are typical minimum timeframes required for completing various types of projects, starting from the day we receive your final and approved content, including both copy and images. "Approved" content refers to final written copy and image selections that have been mutually agreed upon and confirmed.

Standard Project Timelines

Standalone poster, flyer, or postcard: 15 days
Standalone ad(s) for social media: 15 days
Website updates: 15 days
Campaigns with several items: 30 days
Standalone brochure or booklet: 30 days
Artwork for specialty items (e.g., t-shirts): 30 days
New website section: 30 days
View books, newsletters, and magazines: 60 days

Please note that making substantial changes to the written copy after final approval can significantly slow down production turnaround times. If revisions are necessary, it may result in delays.

Limit on Revisions: We allow for a maximum of two rounds of proofs before producing the final deliverable. This policy highlights the importance of providing approved copy and content from the outset to avoid delays.

Final Approvals and Variables: The Office of Marketing and Communications must grant final approval for all materials. While the above timelines are typical, remember that no two projects are identical. Each project has its unique variables, and timelines are influenced by the project's scope, its position in the editorial calendar alongside other projects, and the availability of resources at the time.

These guidelines are general, and specific timelines for your project may vary based on its unique characteristics and our current workload. Planning ahead and adhering to these timelines will facilitate smoother project execution.

5- Project Request Form: This form is available in the left navigation menu of this page and can also be accessed on the homepage within the gray area at the bottom (footer area) under "Resources" via the link titled "Project Request."

Submission Guidelines: Please ensure you read all sections of the form carefully and provide all necessary information to facilitate the completion of your request. The detailed information you provide is crucial for the Marketing Department to effectively process your requests and implement our strategies.

Follow-up Meetings: Please note, any meetings to discuss or expand upon a project request will be scheduled only after the completion and submission of the online form.
We value the initiatives from all our units and encourage the use of this platform for all future marketing project requests. Thank you for your cooperation in making our project management process more efficient.

6- Staff Training Announcement: To improve workflow and familiarize staff with our marketing processes, we are introducing monthly training sessions. These sessions, led by our Communications and Social Media Manager, Yosué Umpierre, and Website Administrator, Carlos Pérez, are designed for staff members who require them.

Training Topics Include:

Adherence to the institution's brand guidelines
Publishing on the Albizu InfoCentral platform
Posting events on the events calendar
Submitting social media publication request

We recommend that each department selects a representative to undergo this training. Please submit the name of your department's designated attendee to [email protected] and we will coordinate the training date.

Albizu Influencer Program

Albizu University Social Media Influencer Program

If you're passionate about Albizu University and enjoy disseminating news and information on social media, we invite you to continue reading. The Albizu University Influencer Program is designed for current students who are attuned to social media trends and are eager to produce content that showcases their pride in being part of our community, highlighting the exceptional experiences that come with being a member of our institution. To express your interest in becoming an Albizu University Influencer, please complete the form below.

Please note that while this opportunity is an unpaid internship, selected participants will gain invaluable hands-on experience by working directly with the Albizu University Marketing and Communications team.

Name

First Last

Albizu Email

Phone

Program

Social Media Handles

Instagram

Facebook

Tik Tok

Youtube

Snapchat

Personal Website

Other

Please describe your social media experience.

What interests you in this position?

Questions

CAPTCHA

Project Request

Please Download and Complete the Brief Before Submitting
(Por favor descargar y completar antes de enviar)

Brief Template (English)

Brief Template (Español)

Request Marketing Project

Fill the Request Form

Communications & Media Relations

Media Standard Procedures

The Marketing and Communications Office serves the campus community by increasing public awareness of the university and enhancing institutional branding. In addition, it assists other departments in effectively marketing and communicating information about programs, awards, achievements, news and events, and managing crises.

As a standard procedure, the Marketing and Communications Office should be contacted for the following services:

Communications support for campus initiatives
Publicity plans for university events, speakers, activities, awards, honors, and achievements
Media relations and press releases
Official statements
Press conferences and other media events
Editing and clearance of editorial contributions and opinion editorials on behalf of the institution
Media training
Crisis management

Contact with the Marketing and Communications Office for these services must be submitted using the Project Request Form. All the job requests for communications support must be submitted three weeks in advance of the event or announcement date.

Media Inquiries

The Marketing and Communications Office will manage and coordinate all media inquiries and opportunities for off-campus or external audiences. All media inquiries must be directed to the Chief Marketing Officer or the contact person she may designate.

The Marketing and Communications Office will evaluate the inquiry or media opportunity to provide guidance and coordinate any necessary resources. It will also provide official messaging and media training.

Crisis Management

Communications involving issues with university-wide significance or of a controversial, sensitive nature, a campus emergency, major crisis, or negative media are to be notified immediately to the Chief Marketing Officer and President, with a copy to the corresponding Chancellor of the Campus where the situation occurred.

The President will activate the crisis management response team to assess the situation and activate a response plan. No employee, staff member, or student is authorized to provide official comments on behalf of Albizu University unless it has been previously cleared with the Chief Marketing Officer, the President, or Campus Chancellor.

Karla Lopez Talero

Chief Marketing Officer
[email protected]

Dr. Sharrie R. Dean

Interim Chancellor of the Miami Campus
[email protected]

Dr. Julio Santana

Chancellor of the Campus in Puerto Rico and Centro de Mayaguez
[email protected]

Official Accreditation Statements.

The following official statements must be reproduced in appropriate publications and other communication pieces verbatim.

Marketing Resources

The Brand Identity

The brand identity for Albizu University was carefully developed, aimed at setting us apart in a variety of contexts—be it in publications, digital media or traditional. Every element of this identity reinforces our distinctiveness among our peers.

Our brand transcends mere logos; it's a reflection of our core values:

At Albizu, “love reaches beyond knowledge”
Excellence in academic programs and services
The integral and humanistic development of the student is essential at Albizu
Respect for diversity
Commitment to social responsibility
Updating and integration of knowledge with technological advances
Ethical behavior at all organizational levels
Commitment to the development of our human resources
Openness to academic community participation
Operational transparency and administrative efficiency

We operate as a singular brand, speaking with a unified voice and presenting a consistent face to the world. This unwavering consistency ensures that all our print and online communications exude professionalism and refinement.

You are the guardian of our brand. Through this resource, you will learn how to correctly utilize our visual identity, always encapsulating the can-do spirit that defines our institution.

Consistency is key. By upholding a cohesive image, we enhance the value, prominence, and recognition of Albizu University.

Brand Guidelines

All designs developed by internal units of the university, or by outside vendors, should be submitted to the office of Marketing and Communications to ensure consistency with the standards within this manual. For questions about standards or to request review of a design, contact the Office of Marketing and Communications.

The brand manual below will help the Albizu University present its visual identity and brand message correctly. This manual is, at its essence, a toolkit. It is not designed to inhibit creativity or expression; it is meant to provide a solid, standardized foundation upon which all departments, programs and units can build their marketing and communications plans and materials.

Brand Guidelines

Brand Guidelines One Pager

Appoved Logos

Boilerplate

Official Accreditation Statements.

Zoom Backgrounds

Download here Albizu’s Branded High-Definition Backgrounds, ready for Zoom as Virtual Backgrounds.

Download Backgrounds

How to Upload Backgrounds

Staff and Faculty Letterhead Templates

Download here Albizu’s Branded Letterheads, Word template format.

Letterhead template English

Letterhead template Spanish

PowerPoint Templates

To access the available ready-to-use PowerPoints for official use on all AU presentations, please download the templates.

Powerpoint Template 1

Powerpoint Template 2

Powerpoint Template 3

Powerpoint Template 4

Infocentral and Flyer Templates

To access the available ready-to-use templates for official use on all AU communications, please download the templates.

Download Flyer Templates

YouTube Guidelines

To upload content on YouTube related to the university, faculty, or staff, please follow our YouTube guidelines.

Best Practices

Fact Sheets

Find all the most accurate and up-to-date information about what makes each of Albizu university’s campuses unique.

Download Fact Sheets

Download Fact Sheets (Spanish)

Program Locator

Find all the most accurate and up-to-date information about the programs offered in our institution.

Download Program Locator

Content Guidelines (Editors and Authors only)

If you have Author or Editor access to the Albizu Infocentral WordPress backend, please access the link below to enter the portal to create a post or attach an image, video, or document.

Editor's Access